In today’s society, creating a social media for your business is like getting a driver’s license. Personal accounts in Facebook or LinkedIn are common within student and professional environments, but the way you handle a personal account is very different from a business standpoint.
Whether you have a business that offers services or a business that sells goods, thinking and planning your social media strategy can boost your visibility, profits and the number of leads. So the question would be: how can you create a social media strategy that links to your business strategy? I will share three pieces of advice to help you get started.
Make sure you are using the right platforms for your users
There are many social media platforms out there, and it might be tempting to start using them all, especially when there is one that is considered popular.
Maximizing your social media means that you are using the platforms that work right for your perfect business strategy. For example, you might not have to be tweeting every hour. What works for some businesses doesn’t always work for others.
One way to determine the right platform for your business is to determine, what social media platforms do your customers (target market) use more often, and then build your social media presence with those outlets in mind.
The table below shows who are the users of the major social media platforms and what is the usage of that specific platform.
If you want a better-detailed description go check out this awesome and insightful article called which social media platform is the best choice for my business by Laerke Spenner.
What is the goal with your social media?
Some of the goals that companies are looking to accomplish by using social media are:
Increase traffic to your website
Have lead generation or e-purchases
Develop feedback/testimonials and credibility
Have different access of communication with clients, besides email and telephone.
Improve organic search SEO
Increase brand or product awareness
Once you know what your goal is, there needs to be a way to measure the results.
If you don’t know how to start building your social media platforms effectively, check how the great blogger and social media expert Matthew Barby grew his social media following from nothing.
Take a systemized approach to content
If you have decided the right social media for your business strategy, it is really important to develop a detailed plan for the content that you will be posting. The more systematized is your approach the better results you will obtain. This will also allow for organization and consistency.
Highly recommended is to develop and maintain an editorial calendar for all of future content. The best thing to do is to know what will you be publishing two weeks from today. That way there is more organization and peace of mind. If you want to commit to have your social media editorial calendar up and running in 21 days or less try using the app called 21 Habit.
Things to keep in mind and have clear:
How often will you be posting
How will you measure the results of each posting
How will you market and attain the maximum reach with your post
There are social media management tools that can save you a lot of time, especially if you can’t be at your computer all day posting at certain times. Hootsuite is an incredibly helpful management system, it will allow you to have posts in advanced and select what channel you want to share that specific post. This might help you be more organized and be able to reach your potential audience in the time where there is more activity on that social media platform.
Now, one of the most important aspects of posting on social media is that content should be engaging and any type of content should bring huge value to anyone that reads it.
If the only messages you are posting look like: “Find what is new in the store” people won’t be truly engaged. But if you write content related to what they originally found you for, people will be interested and most likely follow you and start interacting with you.
In conclusion, it’s not about the amount of social media platforms that a current business has, it’s about the effectiveness and results you are generating through your social media campaigns. If you currently have social media, it would definitely be a good idea for you to do an “audit”, Kevan Lee has the perfect article on “The 15 Minute Social Media Audit Everyone Can Do”
Once your social media strategy is put into place, you will start generating leads, so it’s really important to know what will be the funnel that this leads will go through. This video shows how to create a simple funnel and start increasing your sales overnight!
Hope this article helped you have a better idea on how to choose what social media to use and how to be more effective on the results. If you check each of the links throughout the article, you will find a lot of value on the actual processes and “how to’s” I talk about.